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An easier way to shop for natural products
May 1, 2008
By: TOM BRANNA
Editor
The Natural Products Association announced today a new certification program which defines natural and includes an easily-identified seal. Shoppers can expect the seal to begin appearing on certifier personal care products in the coming months. According to a recent survey by Yankelovich, 78% of American women think natural personal care is currently regulated or don’t know if it is, while nearly all—97%—think it should be. Moreover, two of every three American women think a personal care produ...
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